Who We Are
A leasing-focused firm built on sixteen years of nothing but leasing.
Pure Leasing Group is purpose-built. One hundred percent multifamily and rental, nothing else. We work alongside ownership to execute leasing at an institutional level, with the judgment that only comes from having done the job in the field for a very long time. All we do is leasing.
Six things sixteen years taught us.
It is not a side business for generalist agents. It is its own craft, with its own rhythms, metrics, and decision frameworks.
1.
Leasing is a discipline.
More leads are not always the answer.
2.
More leads rarely fix a leasing problem. The constraint is usually conversion, presentation, or pricing, not the top of the funnel.
Presentation is a leasing decision.
3.
Photography, listing copy, syndication, and first impressions are not marketing fluff. They are the funnel's top of stack.
Every owner should know what is happening with their asset, what the market is saying, and what adjustments to consider, every week.
4.
Speed beats volume.
Owners deserve visibility.
5.
Fast follow-up converts. Slow follow-up doesn't. The cost of a 24-hour delay is measured in lost leases.
Anyone can price units and run tours. Execution is the edge.
6.
Listing a unit and showing it is the bare minimum. Real leasing comes from how the whole process is run after the inquiry. That is the work that compounds.
About
Nick Sliva
Nothing but leasing since 2010. Ten years in the field, about ten buildings a day, seven days a week. Roughly 50,000 apartment tours. Then the institutional work to turn all of that into rent.
I started showing apartments in New York in 2010. Seven days a week. Hundreds of buildings a year. Roughly 50,000 tours in ten years, each one with a different renter.
In 2016 I joined BOLD New York and kept showing. BOLD put me in the room with the people who own the buildings. I learned how ownership underwrites a building, how an asset manager reads a rent roll, and what a leasing report has to prove.
I learned to take what I knew about renters and turn it into what ownership needs: rent, pace, concessions, and the reporting to defend a decision.
After BOLD I built my own rental team inside two of the largest brokerages in the city. In 2025 we signed more leases than any other team in Manhattan at our firm. Double the team behind us. We were also the top grossing rental team.
Along the way, New York owners I worked with bought large apartment buildings in other states. Colorado, Texas, Florida and Georgia. They asked me to run the leasing there as well. I ran it from New York, with teams on the ground working from the same pricing, leasing and reporting discipline. Those buildings showed me what could be repeated and what had to adapt. What I learned there came back to the buildings here.
Every year the work got more specialized. The brokerage did not. Everything there was built around the agent and the transaction. I was built around the owner and the building.
So in 2026 I started PURE. All we do is leasing. I wrote down the patterns from those years. Every step, every decision, every follow-up. That is the PURE framework. Every person on the team is trained on it. The same discipline on every building, adapted to each one.
And I am on every building. In the pricing decisions. On the weekly review. The first call when anything misses plan.
The framework is never finished. Every building teaches us something, and it goes back into the process. We are not trying to be the biggest. Small enough that I am on every building. Always trying to be the best.
You are not hiring my experience. You are hiring what it built.
